Your Twitter and Facebook strategies are solidly in place to engage existing customers and acquire new ones. You also leverage Flickr, Tumblr, YouTube, LinkedIn, and Vimeo to build awareness and community interaction. Now the buzz is all about Pinterest. Are you ready for it?
You can get the gist of it in Mashable’s Pinterest: A Beginner’s Guide to the Hot New Social Network. And for user insights, their video on Pinterest’s growth and demographics is short and informative. (Take note: Pinterest is particularly popular among women age 25 to 44, so prepare to jump in if that’s your target.)
So, what exactly is Pinterest? In their own words:
Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.
We see it as a vibrant place to collect and connect socially. It’s really something you should see in order to grasp its vision and potential.
After you’ve checked it out, make sure to read Business Insider’s article on how small businesses can use Pinterest and The Next Web’s ten tips to get the most out of Pinterest for your business. Both articles shed light on how this hot site could potentially deliver more traffic to your website and tie into your marketing efforts.
