We’re at the Online Marketing Summit this week in San Diego, and its been a great show so far. Lots of great discussion around social media, and how it impacts marketing campaigns, website traffic, and SEO. We’ve been really please to hear LOTS of discussions about analytics, and the importance of measuring everything you do as part of an overall marketing strategy – right up our alley! That is getting more and more difficult as social media plays an increasing role in everything we do. Now, businesses have many more touch-points that need to be measured.
Our CEO, Jim Bennette, spoke at his session on social media for SMBs http://bizy.be/mi5M and the importance of measuring – a perfect fit based on the buzz of the event. We were pleased to have well over 100 people attend our talk, and the feedback has been great. Clearly, SMBs are feeling the pain with social media, as it is a new and somewhat intimidating medium for them. Lots of great questions after the talk asking for help! Here is a very brief talk that Jim had with a reporter from PR Newswire, that gives a little insight into what his talk was all about, and the advice we gave to those that asked for help (focusing on 1 social medium and growing their efforts from there). http://bizy.be/LRn
