It might still be wintertime, but things are heating up at VisiStat. We recently made CRN’s 10 Hot Emerging Vendors list and we’re in good company.
Archive for the ‘Customer Insight’ Category
VisiStat lands on CRN’s Hot Emerging Vendors list
February 23, 2012Why 2012 is the year of customer insight: From Jim Bennette, VisiStat CEO
January 24, 2012
The number of customer touch points is growing, each requiring its own metrics and performance goals. Now more than ever, businesses need a single command center that provides a holistic, all encompassing view of their performance and online presence.
The ideal command center would offer deeper insight into the effectiveness of all touch points, taking into account their interdependence. Insights would not only point out areas in need of improvement, but would also direct businesses to integrated solutions.
Unfortunately, this is not what most businesses are getting. A recent survey showed that 70% of small- to medium-sized businesses use Google Analytics and 50% of them find it useless.
This year, no business can afford that type of disconnect.
Fortunately, VisiStat has declared 2012 the year of customer insight and we have the offering to prove it. Our single command center approach is helping customers quickly identify where they need to focus. Then we take it a step further and offer solutions that actually help them improve.
We’ve said it before and we’ll say it again: Our mission is to empower and amaze with simplified measurement and discovery. That hasn’t changed and never will. Businesses need solutions that are fast, simple, and valuable. With the release in January of VisiStat 9, we are focused on providing a truly comprehensive customer intelligence solution that will drive marketing effectiveness across ALL customer touch points.
Believe it. It’s going to be an insightful, exciting year!
Free upcoming webinar: You have website visitors… now what?
January 12, 2012It’s a grim reality: Over 95% of your website’s visitors won’t take any action on your site. They show up. Then they go. And so do your leads or sales.
This educational webinar, moderated by Shawn Elledge of DemandCon and presented by John Costigan, CEO of Costigan Training, will give you insight and ammunition to do something about it. It takes place online, on Wednesday, January 18 at 2 p.m. EST. And it’s totally free. You can learn more and sign up here.
Here are just a few of the topics they’ll cover:
- A proven methodology for identifying and contacting the companies that visit your website
- How to reach the person you really need to speak to quickly and efficiently
- The three “must do’s” you need to accomplish before contacting a prospect
- When and how to use email (yep, you probably need to fine-tune your email style)
- The number one sales line of all time that will allow you to make more money than you did in 2011
We think this is going to be a valuable opportunity for VisiStat customers and any small business owners grappling with visitor data and a need for better traction. So, sign up right now and see what you can do to improve your website and sales stats.
p.s. We have found all DemandCon’s workshops and resources to be stellar. Be sure to check them out.
Online Marketing Summit 2012: Are we there yet?
January 11, 2012Usability. Demand generation. SEO. Paid search. Web analytics. These are just a few of the valuable topics that will be covered at this year’s Online Marketing Summit (OMS) in San Diego, February 6-9.
If you’ll be there, we know you have a lot of hands-on workshops and education sessions to choose from. Make sure to include Social Media for Small Businesses, the session led by our own CEO, Jim Bennette on Day #1 at 9:45 a.m.
Jim will cover how social media influences customer behavior and purchasing habits, and how you can make better business decisions based on insights gained from social media activities. You’ll also gain a better understanding of how to measure your social media results.
Will you be attending OMS? We hope to see you there.
Also, what sessions are you looking forward to? Please tell us in the comment below so we can give a shout out to other not-to-be-missed speakers.
Customer power tip: VisiStat Identities
January 9, 2012Did you know that you can use VisiStat Identities to identify visitors to your website by their email address?
You can even see where they came from, what they’re looking for, and find out if they’ve been to your website before. How do we do all that and help you uphold best practices in online privacy? VisiStat Identities provides information on your visitors who have previously opted-in by filling out a form, clicking an email link, or some other form of single opt-in behavior, so privacy is not a problem. 
Identities delivers deep insights into customers and prospects. When combined with the right interface, content, and functionality, it enables you to offer a much more personalized sales experience.
Here’s some more information about VisiStat Indentities and a few case studies to check out. And if you’re not a customer yet, why not try our free trial to see what VisiStat can do for your business.
