Case study: How Interpro keeps website data from getting lost in translation

If your business requires multilingual versions of products and services, but you’re up against a language barrier, then Interpro’s translation solutions are what you’re looking for. Their experts can translate virtually any existing language to support your business’s international and/or multicultural growth.

But it took VisiStat to help Interpro become fluent in customer intelligence and web analytics.

“We turned to VisiStat to assist us in monitoring who visits our website, how they got to it, and where they visit when they arrived,” said Nicholas Strozza, Business Development Manager at Interpro Translation Solutions. “We were using a previous tool that was not user friendly or accurate when aggregating data. Overall, we wanted an easier solution to help us improve our website content and marketing.”

Interpro chose VisiStat based on our user-friendly tools and ability to provide fast access to important visitor data. Interpro now relies on features such as filtering ISPs and tagging visitors to inform its marketing strategy.

“VisiStat constantly helps us understand what types of companies are visiting our website and that enables us to improve our SEO and web content,” said Strozza. “We monitor VisiStat on a daily basis and produce weekly reports for all management, business development, and marketing staff to review. The targeting implications have been extremely valuable for us.”

Does your small to medium-sized business need more accurate, more accessible information on who visits your website? VisiStat offers a live demo and free trial on our website. Give us a try right now.

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