The number of customer touch points is growing, each requiring its own metrics and performance goals. Now more than ever, businesses need a single command center that provides a holistic, all encompassing view of their performance and online presence.
The ideal command center would offer deeper insight into the effectiveness of all touch points, taking into account their interdependence. Insights would not only point out areas in need of improvement, but would also direct businesses to integrated solutions.
Unfortunately, this is not what most businesses are getting. A recent survey showed that 70% of small- to medium-sized businesses use Google Analytics and 50% of them find it useless.
This year, no business can afford that type of disconnect.
Fortunately, VisiStat has declared 2012 the year of customer insight and we have the offering to prove it. Our single command center approach is helping customers quickly identify where they need to focus. Then we take it a step further and offer solutions that actually help them improve.
We’ve said it before and we’ll say it again: Our mission is to empower and amaze with simplified measurement and discovery. That hasn’t changed and never will. Businesses need solutions that are fast, simple, and valuable. With the release in January of VisiStat 9, we are focused on providing a truly comprehensive customer intelligence solution that will drive marketing effectiveness across ALL customer touch points.
Believe it. It’s going to be an insightful, exciting year!
Tags: Trends
