|Content marketing can help B2B buyers|
make more informed decisions
The majority of buyers prefer to get to know a brand through its content rather than targeted ads, and while many B2B organizations have implemented a content strategy, some are not seeing the effects, according to Entrepreneur. Content marketing cannot result in a higher number of qualified sales unless it delivers value to prospects.
When people are looking to buy products, they most likely conduct a Google search, read online reviews and maybe ask friends and contacts for opinions on social media. There are multiple ways of approaching a significant B2B purchase, so content marketing can help prospects convert into leads.
Here are some ways marketers can adjust their content marketing to improve online lead generation: