|Make sure email content is engaging and |
reaching customers at the right time
According to Business 2 Community, special attention should be paid to more in-depth content that will connect with customers directly.
Lengthy white papers and other content that is shared with potential leads through email should be enticing enough that the audience looks forward to it - or, at least - does not unsubscribe by the third email.
Some tricks to make sure email content is doing its job