Feature Spotlight: EVENT TRACKING

As the Internet evolves and new technologies such as HTML5, JQUERY and MooTools are becoming more mainstream, the actual face of the web is changing... and for the better.

Static web pages are becoming a thing of the past, replaced by dynamic and interactive content that streamlines the experience and brings more functionality to our web browsing fingertips. And naturally, user behavior is changing, which means we need better tools to track and understand so we can continue to improve our web presences for maximum return on investment.

VisiStat definitely recognizes the increased need for more and more detail in tracking the interactions of visitors of a web page. So, we have updated our Event/Link Tracking feature to include every piece of available data currently garnered from tracking a full page view. This means you can measure everything, right down to the duration of time between events.

If you're not yet tracking events on your website and would like to learn more, log into your VisiStat account and navigate to the Account Options tab for simple instructions on how to get started!

If you're not yet using VisiStat, this would be a great time to set up a free trial and see what your website can tell you!

Social media 101: How to acquire new customers

Mashable features so many social media experts who know what they’re talking about. Case in point: Lauren Drell, who just wrote a column highlighting six ways to acquire new customers through social media.

This is a quick, valuable read if you know you should be working social media to reach existing/new customers (and tracking your efforts), but you’re not sure where to start or how to use it to your business’s advantage.

And while we’re on the subject of social media, be sure to meet up with us if you’re going to the 2012 Imagine eCommerce Conference, April 23rd through the 25th in Las Vegas. VisiStat will be moderating a noteworthy panel on how online retailers can make money with social media.

Does your small business make the most of technology?

The BBC recently ran a series on how small and medium-sized businesses use technology. In the article “Three missing ingredients of small business technology,” Ramon Ray points out that training, measurement, and innovation are important things that small businesses need, but often neglect at their peril:

While many small businesses are inundated with offers to implement social media campaigns, buy new mobile gadgets or do more with cloud computing, once purchased there is little, if any, follow up to ensure a maximum return on investment is leveraged from these technology investments.

He goes on to explain why these three ingredients are so important and how you can use them to respond faster, compete better, and deepen your customer relations.

We appreciated the way Ray summed up such critical points. We also believe that VisiStat can be a vital part of your measurement component, so please give us a call if you’re developing that aspect of your business.

Big brands we love and trust: What’s their secret?

VisiStat supports a lot of small to medium-sized businesses, so we know a thing or two about their brand-building aspirations and goals. But launching a business is a lot like launching an acting career in Hollywood: many will try to make it big, but only a few will reach stardom.

If your business is pursuing growth and recognition, and if you’re interested in how you can cut a path similar to some of the biggest brands around, then check out "Secrets of the 10 Most-Trusted Brands" from Entrepreneur. Amazon, Coke, Target, Apple, and more are mentioned and the take-away suggestions are spot on for any business interested in building a beloved brand.

By the way, having a firm grasp on customer insight is also important when building your brand and forging cradle-to-grave customer relationships. And we can help with that.

VisiStat and Market Leader: Rocking real estate web analytics

Market Leader is one of the real estate industry’s top lead-to-close solutions. It supplies marketing and technology tools to generate, manage, and close transactions for more than 100,000 users. And when it needed a better way to help customers analyze and convert their web traffic, Market Leader sought out VisiStat.

Why? Ease of use, better reporting, and richer customer insight. They needed a partner who could take complex website data and make it easier to understand so real estate professionals could view it, learn from it, and take actions to help their transactions thrive. And in the words of our CEO:

“Providing an easier way for businesses to leverage their online presence is at the core of everything we do,” said Jim Bennette, CEO of VisiStat. “We are very excited to work with one of the giants in the real estate industry to provide better insights to their small business customers to help them improve their businesses.”

If you’d like to learn more about VisiStat, you can reach us here. Or take a look at our live demo any day of the week.